Blogging is a great way to drive targeted traffic to your website as you are able to target specific keywords with each blog post that you create. However, in order to get the most out of your blogging, you need to have a strategy in place before you start. If you are new to blogging and running a website, you may feel a bit overwhelmed with all of the work that needs to be done.
The tools listed below are some of the best blogging tools you can use to help make the entire blogging process easier.
Google Keyword Tool
When first starting a blog, it is important that you target a few keywords that receive a decent amount of daily searches and do not have a lot of competition within your niche. This will help you run a successful SEO campaign to get some traffic to your blog when you are first getting started. After you start to build a loyal readership, you can then move away from writing SEO focused blog posts and worry about writing posts on topics your audience truly wants to read about.
Using the Google Keyword Tool will help you discover great keywords related to your niche that you can target with several blog posts. It is a very easy tool to use and very user-friendly, even for nontechies.
All-In-One SEO Pack
All-in-One SEO Pack is a WordPress plug-in that is an absolute must for any WordPress blog. This plug-in will ensure that your website’s on-page SEO is perfect with every post you create. With good on-page SEO, your website is much more likely to appear in the search engine results, allowing your website to see an increase in traffic.
Google Web Analytics
Any successful blogger will tell you that you must have some type of web analytics program running on your blog to truly understand what your visitors are doing. When you have access to this type of data, you can make actionable decisions regarding your blog that will increase your conversion rate. Also, you will be able to see which source is driving the most traffic to your website and can then work to increase the amount of traffic that source drives.
The blogging platform you use can have a dramatic impact on the success of your blog. If you select a content management system that is difficult to understand, you may become discouraged with your efforts and lose interest in your blog quickly. WordPress is one of the best blogging content management systems around, especially for nontechie bloggers. WordPress’s easy to use interface, theme options and numerous plug-ins make it a must have blogging tool for any blogger starting their first website.
When blogging about a specific topic, it is important that you stay on top of the latest news within your niche so you are always blogging about something relevant to your audience. Creating a Google Alert is a wonderful way to ensure you are staying current within your industry without having to go out and search the Internet yourself for the latest news articles.
Also, when reading the latest blog posts and news items from around the web concerning your niche, you will be able to get a few blog ideas for your website as well. If you notice an article has receive a lot of comments on another website, you may want to expand upon that topic on your blog as you know people around the Internet are interested in that subject matter.
In order to increase the chances of your blog becoming a success, you need to have a sound strategy in place before you begin any work. Using the tools mentioned in this article will make your life as a blogger a lot easier, especially if you are a non-tech person who is creating their first blog.