We, humans, are impatient. We want real-time results for our efforts, and when we don’t get the desired outcomes, we get frustrated. Same goes for the bloggers; at times they are not acquiring the expected results not even in the form of digital exposure (shares, traffic, subscribers, or engagement)—let alone the ROI.
If you have experienced the same case, here are some of the reason why you are not making as much progress.
Your tone is too robotic or boring.
Writing is a multifarious term; it can be creative, academic, or salesy. The way you write a blog is far too different from how you write your term paper. People sometimes write too formal, as they usually only have done technical or academic writing. You should write in a way that lures people to read the whole post with interest.
Try to write as you talk. Be more conversational in your writing, so that your reader would feel more engaged and encouraged. Since you are writing for real humans, you cannot keep your tone robotic.
You have so much on your plate.
People think they can be more productive if they have too many goals to focus on. This is where they wrong. You may have an appetite to try everything in life, but splitting your efforts, resources, and strength into multiple things all at the same time will prevent you from a focus on anything.
Select two to three objectives depending on your strength and ambitions. Choose which actions you will take to reach every objective? Concentrate on the actions that can be directly affected. It is essential to have a clear idea about your goals so that you can effectively plan how you will achieve them.
Your writing revolves too much around you.
If you are a new blogger and you are not too famous, why would people want to know about you or your experiences? Readers are interested in reading content that provides them with some value.
Don’t explain yourself, instead show your personality. Yes, people don’t want to read about you, yet you can instill parts of your nature in your writing. This will make your feel more comfortable with you. Some people keep their tone a bit jolly, some use pop culture references, while some writers have their way with vivid descriptions.
To imbue your unique personality traits into your writing style, look for the ways that relate to your readers. Write in the first person, just like you are directly talking to them and discussing the issue or topic you are writing about. Try you sound personal, approachable, and engaging, as you would be in the head-on conversation.
Your claims are not supported by data.
Arguments and claims become much more powerful when endorsed by data and research. Since marketer’s job is just restricted to convincing people about an issue, they need to lure their readers to take a certain action. Data-driven content grabs reader’s attention in such a way, which is not possible with the shallow arguments. When making an argument in your content, don’t forget to support it with proof, and then conclude with a takeaway for your readers. Data and stats can also be helpful when used at the start to introduce your claim and establish why it’s relevant to reader-base.
Your topics are too generic or uninteresting
Newbie bloggers usually start with topics like best tips for business, how to start with digital marketing, why SEO is good for you, etc. such topics are too broad to engage your readers. They will cover the copious amount of details that will decrease your reader’s interest.
Whereas, topics that are more specific will grab the attention of a smaller, more targeted but high-quality audience, including people who are more likely to turn into leads and customers. Try to create specific working titles.
Do not copy other’s content
This sounds too clichéd! Everybody knows plagiarism has negative consequences on your website, yet many bloggers at the start of their career make this mistake. Your readers can actually tell when they are reading copied content. Even worse, when you are caught using someone else’s content, Google can penalize your website. This will make your company’s organic growth decline gradually. If necessary, you can use others content, but don’t forget to cite them properly.
Your blogs are not ordered well.
As a blogger, you might have experienced times when ideas are rushing towards you like a revelation, and when you write them into a post, you end with an average post. You cannot just pour your heart out in your post. Sometimes what your idea is matters less than how it is presented. When we are writing in the stream of consciousness, we overlook the structure of our post.
Most readers are going to skim through your blog posts, rather than read them word by word; therefore, it is better to keep it organized to set a certain tempo for the idea you’re presenting.
You publish content as soon as you write it.
Many writers do not edit or reread the content they have written for their blog. People feel that their post is going to be a great read. The trust is no matter how well you write your content, it will still need editing and at times a lot of it.
Devote 30 minutes to edit your blog post. Even the most experienced writers need to proofread and edit their post. Therefore, do not hesitate to shape up and refine your post. Check for the typos, run-on sentences, and apostrophe errors (its/it’s). Also, check if your story flows impeccably across the paragraphs.
For writers, there is always a room for improvement in their content. Good writers never settle until they make their posts perfect. But! Sorry to break it to you, your post will never be perfect. The thing about professional bloggers is that they know where to stop. Agree! You do not want to post a blog that is factually inaccurate or has typos or grammatical errors. However, this does not mean it can affect the views and leads on your blog.
This Article is contributed by Janet Keith, a certified digital marketer, with an experience of working for many digital agencies. She has completed her BS in International Relation. She also holds an online life experience degree in Digital Marketing.