That is the age old question: at least, it is a question as old as blogging itself. There are many answers to that question, and most of them depend a lot on your reason for blogging. Blogging for pleasure, or to journalize your life does not require any strict adherence to quantity, however, blogging to set up an income resource, or develop a loyal following of potential customers does.
Even though professional blogging has its requirements, they are not set in stone either. For some, daily posting is a must, for others a few times a week is enough to keep readers engaged and coming back for more. For all of its vagaries, one element of blogging success does not change in the equation, and that’s quality.
Okay, so you are prepared to offer the best content possible for your audience. How do you decide how much to give them?
Providing the Proper Flow
If you are just starting a new blog, I believe there is no question about how often to post. You not only should post daily, you should post multiple times a day. You need to build up your blog, get a lot of relevant material on it to attract search engines and get your listing high in the rankings so readers can find you.
Luckily, for most people, the adrenaline is pumping in the beginning, and creating a lot of content fairly quickly isn’t as much of a problem. Based on my own experience with my 2-year old Medifast coupon and Nutrisystem discount blog, I believe the trouble starts once a solid foundation is set, and the blog’s ranking has improved enough to generate a reasonable amount of traffic. Keeping up the dizzying pace that you started with is certainly impossible, and definitely not necessary, but you do need to find the equilibrium that will allow you to keep your ranking and engage your existing readers.
Learn by Example
If you do not have a lot of personal experience with running a successful blog, it helps to see what others who do are doing to make blogging work for them. You’ll likely notice that many, if not most, of those successful blogs have new information daily. However, many of the biggest blogs actually have more than one writer, so it is easier for them to create at least one solid post per day. As a sole blogger the most important thing to watch for on your own blog to develop an idea of what your readers expect is the comment trail.
Gauging the Flow
Long and engaging comments regarding the post’s content are a good indication that you have a strong interest in what you are providing. Look for recurring comments between various posts. Are the same reader’s responding? That’s a good sign. You have people coming back for more on a regular basis. See what the pattern is in those recurring responses. Are they daily? If so, keeping up with a daily post is important. Your readers are anxious for the information you can provide.
If recurring responses are every other day, or two to three times a week, then you can assume more accurately that your readers really only require additional information that often to keep them coming back. Make sure you look for the dates of the comments on each post. Just because someone comments on every post doesn’t mean they were there the day the post was written. Some readers will comment on all of your information in one visit.
It sounds like a lot of data to accumulate, but once you get the hang of calculating responses it is worth the effort, and won’t take nearly as much time as you think. It’s all a part of the business. Of course, you can just “default” to the safe side and make daily posts regardless.
Always Engage Your Reader’s Responses
Just posting isn’t enough. To truly engage your readers you must connect with them—that’s what blogging is all about in the first place. You do not have to respond to every single comment individually, but you should respond to the comment thread at least once (more if there is a long string of comments). Make that a part of your daily ritual. Connecting with your readers makes them feel good, and it makes them feel like they matter to you, which, of course, they do.
How often to you post on your blog? What would you recommend a new blogger as far as frequency of posting?