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Tips To Optimize Pages For Conversions

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Pages conversions are crucial for online business and simply determines whether you will win money or not. A home page will convert poorly optimized not nothing but a highly optimized page means more conversions and more money you earn online.

The homepage is actually a page on your site where you will direct your visitors and convince them to take a specific action such as subscribing to our newsletter, download a trial version of their product and so on.

Below are some tips to have a conversion champion!

Keep it short, simple and to the point

It is difficult to get a visitor to your site, and if the visitor has found what he’s looking in the first few seconds, he will probably leave your site. Featured as the only important information. For example, just tell them the benefits of completing the action that page instead of telling other stories and testimonials from others.

Black text on white background

Always try to use dark text on a universal layout, white background, it is more enjoyable to read. Some sites use the dark background and gray text that makes the visitor’s eyes strain a lot and obviously he will get tired and leave your page.

Action buttons

Forget the beautiful designs of buttons. The action button should always attract attention. Make sure you have the action buttons at the top, bottom, middle and wherever your visitor could possibly pass for a while. At the same time, do not overload them and keep a certain balance with the text.

Avoid distractions and outbound links

Usually people surf the Web through links and if your landing page have one, they are more likely to leave without taking any action. Simply avoid all other distractions and also link to the visitor. Leave it that the only way to stop the page from completing the goal (or purchase subscription) or having to write in the bar address it.

Not require a lot of information

If your landing page is designed to get people to subscribe to the newsletter or request a trial version of your product, avoid forcing them to fill out lengthy forms. Just e-mail address and name probably should be more than enough. The more fields you ask them to fill, the more chances of them get bored and do not complete the action.

Do not forget to thank you pages

Pages of appreciation are as important as your homepage. It’s where the visitor arrives after the objective of the home is completed. Just because the objective was completed, it does not mean that the visitor can leave your page. You could even try to monetize more with additional goals, related products and so on. Since one person performs the action on your landing page is more likely to act with you again. Use this advantage to  favor.

Test, Test and Test!

Finally, three important things: test, test and test. Here are several pages to see which one works better and change minor adjustments to better conversions. Sometimes a small change can result in a drastic change in conversions. You can test by sending half of the visitors to a page A and a half to page B, to see which one converts better.

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