Facebook is one of the most popular social networks. Besides socializing with people, Facebook can also be used for business. It can help you promote your services and products, to attract traffic to your website or to get new clients.
Compared to other social networks, Facebook offers more possibilities. The following are some guidelines that can be helpful for generating lots of traffic using Facebook.
Make the most of your profile
Just as with other social networks, you will have to make your profile intriguing to become popular. Offer sufficient background information about yourself. Remember to make your profile public so that anyone can see your profile. This way, people may get interested in you and end up becoming supporters or clients.
Talk about your site in the photo gallery and on your wall
Facebook offers the opportunity to share pictures and write about your activities. Use all these channels to create interest in you as well as your products. You could also consider posting videos.
Build your network
With social networking websites, your main asset is your network. Therefore, you should invite your partners, acquaintances and friends and request them to sign up as your fans. Remember also to look for other people who share similar interests. However, don’t spam or be pushy in an attempt to get people to be part of your network.
Regardless of how great your Facebook profile is, you will not get much traffic if you don’t publish fresh content frequently. The more often you can post, the better. Even updating your status frequently is better than doing nothing.
Besides having an impressive network, a great profile and posting frequently, you should also participate actively. Visit your supporters’ sites and profiles, and join their initiatives and groups. Though this might take much time and effort, it will result in more traffic to your site.
Explore different Facebook apps
There are numerous Facebook apps available, with more being released by the day. Though many apps might not be suitable for you, there are those which can come in very handy for you. For example, the Blog Friends and MarketPlace widgets can be great for your business.
Launch a group
Though Facebook is home to numerous groups, you can always find your own niche. Launch a group which is related to your business, and then invite others to join it. This approach will enable you to get targeted users who are interested in your product or your ideas.
Use separate profiles
Much personal information can be exposed on social networking sites. Therefore, if you are concerned about your privacy, you can choose to have a personal profile for socializing, and a separate profile for promoting your business.
Use Facebook Ads
Facebook Social Ads are a great way of attracting traffic to your site or your profile. They are PPC ads which are very similar to AdWords.