What is Online Reputation Management and How to Excel at It?

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Have you ever searched what people say or think about your organization? If you are nodding in a no, you should. What individuals say about the brand makes all the difference in terms of winning or losing the target audience. If you are not boosting the reputation of your organization, you are losing the business to competition.

This is done by responding to the social conversations; both positive and negative, happening about the brand on the Internet and seeding more positive material thereby improving the brand’s credibility. The process is popularly known as ONLINE REPUTATION MANAGEMENT (ORM).

Here, we bring you answers to some common questions related to ORM and how can it be implemented for the business’s success.  

Why organizations care to manage their online reputation? How do they do it?

If someone says negative about your organization, it can damage its future. Simultaneously, online reputation creates vital opportunities. Anything negative needs to be responded as why it happened and what is the solution. Similarly, any positive conversation needs to be appreciated. If you are not managing your reputation online, you are not putting your best foot forward. To do the job, companies are nowadays hiring professionals with expertise in handling ORM tools.

What is the most common myth prevailing about ORM?

ORM is too easy to handle. No, we are not saying that but this is what most people think. And that’s the myth. It is not as easy as it sounds and requires proactive management of the online conversations about the brand and the ability to refine and enrich the reputation. Reactive management is another tale. It definitely needs experts.  

Why is it difficult to control online reputation for someone?

Thousands of conversations happen about your brand at multiple online platforms. Tracking each and every platform is not an easy task. It needs deep technical skills and an understanding about the digital media. A learned individual or an experience professional can enrich the digital reputation profile of an organization and can take its business to heights.

What is the most common issue that you may bump into?

There are organizations that say “We don’t care about what is being talked about us.” The thing is – the internet is useful for them, but not working. ORM not only has the potential to feed positive about the brand, it also has the power to pacify the angry customers by knowing their problems and offering a solution, thereby turning bad into good. Negative comments can hurt the brand’s reputation and need an immediate as well as an effective treatment. How will you respond until and unless you know what is being talked about and where? ORM helps you get exactly what you want.

How to get hands on experience on Online Reputation Management Tools?

There are several workshops and professional certification courses available that cover each and every aspect of online reputation management. These courses are suitable for all levels: beginners, intermediate and advanced, and allow learning at your own pace. You can learn practical methods to track online conversations about your brand and drive engagement across various platforms

How stats affect online reputation?

Online reputation is significant for number of reasons. And 85% customers have said online reviews influence their purchasing decision. Scores of companies worry about getting a negative review which could lead to what you are doing wrong at and which areas you need to work upon. Gain a deep insight into your customer, their expectations and needs. This will not only build trust but create a much better customer experience.  When it comes to online reputation, respond as quickly as possible because customers tend to have a positive attitude to companies that reply fast.

Is it possible to find what individuals are saying about your brand?

People say about your brand when you are not in the room. “That is true”. Consider using surveys that enable audience to give their feedback anonymously. You can also go beyond a survey and allow the facilitator to search more deeply into intricate issues. Hire a professional having experience in interpreting the data which can be valuable to your online reputation. Besides this, search your organization’s name on Yahoo and Google and see what information comes up.

Which component is important in Online Reputation Management?

There is not any particular component which runs reputation management campaign. There are three components – Social media, customer review and SEO. These elements have their part to play. So manage online reviews, monitor social media and update SEO to improve the business. Online Reputation Management continues to be a vital component in not only developing business but branding it for a long term.

Is it difficult to remove something once it’s online?

You wish to delete something from the internet: a blog, picture, comment, article or an account. It is not easy, but not impossible. To erase an item, you have to be in touch with someone who is in charge of taking care of particular site on which it appears. If you are unable to reach out to a person, look for a personal email. You will certainly succeed if you ask politely and eloquently.

Should someone be concerned about his/her online reputation?

If you running a business, you will have to make certain that when customers search for you on the internet they come across content that is nothing less than positive. Poor reputation can damage the organization’s sales. Your reputation reflects your identity as defined by other. This encompasses videos, images and comments that you put up on Twitter, Instagram, LinkedIn and more social sites.

What can be done to safeguard online reputation?

Not many organizations understand the significance of having a strong social media presence. Make an account on social media websites like Twitter, Youtube, LinkedIn, Facebook, etc. Creating a blog is another way to send the message to the potential audience. Contribute things that are of expert interest, and carry out occasionally. Don’t use Twitter and Facebook everyday – posting few times in a month is a great idea.  And yes, never ignore the comments; this will lead to heaps of troubles and affect the sales.  Your online reputation is a main component of your brand. Safeguard your brand, attract new customers and have a successful business.

These are the best questions and answers to implement into your business. It would be great if you have a control over what customer find when they leaf through your name online. And it’s not about being popular when someone searches for you on the internet; it is about proffering the best information and best impression possible.  So, build an engaging and appealing online presence that gives more visibility over your business’s search results.

This article is contributed by Twinkle Kapoor, an established writer professionally attached with learning.naukri.com. Though from a techie background, her interest in writing on plethora of topics has made her today an experienced writer. 

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