Learning how to be a good in-house SEO (search engine optimization) involves more than just using this or that strategy. You also need to consider users, constituents and customers.
There’s more to it than just analytics and statistics involved.
Be Nice to Work With
Here are the pertinent points to remember. Know what your colleagues are concerned about. Address any worries that they have. Learn how to be patient and be willing to discuss issues. You must also be flexible and willing to accept new ideas. Never get in their way when working.
Learn from Others
Those who think they know everything about search engine optimization is doomed to fail. Be on the lookout for the latest developments. Keep studying. See what others are doing; apply or modify them to suit your requirements. Learn from the Internet, from colleagues and even competitors.
This means being honest with yourself and your co-workers. Admit what you excel in and what areas you lack knowledge. Be armed with the facts, figures, data and sources when analyzing information. Be willing to share positive and disappointing news. Being transparent doesn’t mean having an “in your face” attitude. In fact you should make the workplace more enjoyable.
Accept That Perfection is Impossible
The sooner you accept this, the better for your organization. Evaluating your position is essential, but is wary of analysis paralysis.
Agile Marketing is the Way to Go
What is Agile Marketing? The basic tenets are concentrating on individuals than systems. Data is utilized for relating facts. Agile Marketing also reduces non –essential meetings and makes taking in new knowledge easier.
Use Multi Channel Attribution (MCA)
This is becoming more widely used now. For best results, the measurement attribution window should be about a month. MCA can help you understand what online marketing tool helped in a conversion.
Have a Plan
Your development plan must be realistic. There should be short and long term goals. Prepare a list of supporters who will help. A list of known unknowns is necessary so you can prepare resources. Make it a point to measure your company’s progress regularly.
Provide Support to Your Associates
Search engine optimization is a complex subject and the rules are changing all the time. You need to have an open communication line with your partners to succeed. Share your goals with colleagues. Facts and figures can be discussed in a candid but relaxed manner over coffee.
SEOs Don’t Explain Themselves
Not everyone in your group understands how search engine optimization works. You cannot throw data in their faces and expect them to figure it out. It is up to you to make the information easier to digest. Be clear with the facts and use data visualization. Scattergraphs and other visual aids can help.
Robots are important because they are content consumers. But when it comes to search engine optimization, you need to focus on the human perspective. There are many ways to do this; for instance, emphasize customer journeys. Taking this approach makes the subject easier to relate to. You stay away from the complexity that comes with indexation and data retrieval.
These are the ways you learn how to be a good in-house SEO. It is not as simple as it seems, and certainly a lot of work has to be done. But the steps outlined provide an excellent way to becoming an SEO expert.