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How To Start Up An SEO Company From Scratch

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Let us assume that you are currently planning to set up a new business. You will obviously be looking for a venture with minimum investment and maximum returns. This means that you are looking for a business, which will preferably offer a service and not a product as selling a product might involve a large investment. Now, starting a service based business calls for a skillset and you can either acquire it on your own or hire people with that skillset to work under you. Either ways, you will have to invest a little to get started. However, it is always better to get clients first and employees later.


One of the first things to do when planning to start your own company is to start talking. People even remotely connected to your field of business can give you some great pieces of advice. Let us assume that you are planning to start an SEO company. People with an advertising or writing background can give you some great inputs and references. Next, it is important to dig up valuable information from the internet. The internet is a vast portal of information and you would do well by making the best use of it. Just typing in the words ‘SEO’ can yield billions of hits, and fittingly, SEO optimized content will appear first on the list of search results.

We all know that SEO stands for search engine optimization. It is a process where specifically designed keywords are strategically places amidst the content on a website. This enables ‘crawlers’ to easily detect the content and place it higher up on the list of search results. This basically what an SEO company does. As an SEO expert, it is your job to look for the keywords which have been the most searched for and embed them in the content given to you. It is a low investment venture and no particular qualification is required for the same. All the information you need is freely available on the internet. All you have to do is log on and read. You can also find freelance SEO experts who can work with you.

The next thing to do is to establish your presence on the internet as a company. The best place to do so is social media. Creating a page on Facebook or an account on Twitter can get you a client following in a very short while. You can also use professional social media platforms such as LinkedIn and Quora to get in touch with other experts too. Social media can help you get more customers as well as knowledge. Once you have made an impression on your present clients and professional clients, further growth follows easily. Remember, starting up is the toughest part.

Once you have a steady base of clients and constant inflow of work, you can terminate the services of freelance SEO experts and hire full time SEO experts to work in your company. You may even think of renting a small office and buying basic computers for employees to work on. Hiring in house experts has always been a cost effective option and it is one of the best things to do once business picks up. Now that you now the basics of starting up a new company, it’s time for you to take your first step and start building your own professional network. With any new business, it is important to get started. Smaller things fall in place by themselves. Whether it is an SEO business or any other, the fundamentals mentioned above are effective for all kinds of startup ventures.

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