Popularity of tablet devices is increasing day by day. In the U.S, there are close to 70 million tablet users. Number of tablet users is increasing at a very fast rate. In the U.S nearly 210 million people access internet; which means almost 30% of American internet users browse web from tablet devices.
Ecommerce sites observed 348% increase in tablet-traffic from 2011 to 2012; tablet traffic is slowly taking over smartphone traffic. This clearly shows that if your website cannot be viewed on tablets properly, you might lose significant volume of business.
Tablet market is still at a very nascent stage; so it will expand further. If you have not changed your website to make it tablet-friendly, then this is the high time to act. If your website does not render properly on tablet browsers, you might experience major drop in terms of traffic, conversion rate and overall online sales.
To make it easy to understand, we will use the term “Tabbiness”; this term will act as the unit of tablet-friendliness. Higher is the tabbiness easier it is to view on tablets. Let’s learn more about tabbiness first; this will help you understand what areas of the website you need to work on to make it tablet-friendly.
Definition of Tabbiness – The Tablet-friendliness Index
Let’s assume that a website possesses high tabbiness; then this website can be viewed on tablet devices easily. One can increase the tablet-friendliness index by making optimum use of space, easy to read text, adequate font size, logical placements of instructive symbols, large touch targets etc. so that visitors can easily navigate the site and take the desired action.
A website that does not exhibit high tabbiness cannot offer satisfactory user experience when someone navigates it from tablet devices. Small text size, closely packed navigational links etc. are some of the characteristics that make it tough to browse websites from tablets. Such websites experience high bounce rate for tablet traffic. It cannot attract visitors; hence you cannot even expect conversions.
If you identify your website as not tablet-friendly, you might consider a total redesign. You can shift to responsive design so that the website opens properly across all screen sizes and all devices. But this will be a costly affair. By making some changes in the layout you can increase the tabbiness of the website.
Here are some simple steps by following which you can make your website tablet-ready.
Easy Tips to Increase Tabbiness or Tablet-friendliness of Your Website
Here are some easy to follow tips that would help you make your website accessible from tablet devices.
1] Call-to-action buttons should be in higher sizes and should have broader margin. Usually the width of the index finger of an adult is equal to 50-55 pixels. Keep this dimension in mind; this would allow you to create an interface where nobody needs to put in extra work to click on the “Buy” button on your website.
2] Make sure that the links and the call-to-action buttons appear to be hyperlinked. Sometimes, due to the styles applied, text links only appear to be clickable once you hover on it. This will not work in case of tablet devices. If the links are not looking clickable, users will not bother to tap on it.
3] Use a larger font size; this will make the text more readable.
4] If you want the visitors to fill up a form, make sure the form fields are larger in size and there is enough space in between the fields as well. This makes it easy for the visitors to tap and enter data there.
Finally, test the website from various tablet devices, as many as you can and make sure that the functionality remains perfect across all the devices.