Samsung’s Bid for Market Domination with the Galaxy A7

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Samsung is one of the largest electronics and gadgets companies in the world. The company is one of the best known and reputed manufacturers of smartphones and tablets. It is smartphones, in particular, that is powering the company’s success in recent times and actually helping it chart unexplored territory in multiple markets. How has Samsung fared in global and domestic markets?


This depends on perspective and brand loyalty to a large extent but one must bear in mind that Samsung did not quite enjoy any supremacy in global markets only a few years back. The devices of the company were not selling like hot cakes and were considered somewhat dull and boring in comparison to Nokia’s flourishing mobile phones and other products from BlackBerry, HTC and Apple.


Samsung has long been engaged in a severe battle with Apple for market domination. The world has been abuzz with the news of the recent court case between these two powerful market players, a case where both accused each other of lifting off key inputs and ideas for cutting edge products. Though the case ended in a stalemate, it just goes to show Samsung’s increased position in the pecking order, something that has only been achieved after the success of its pioneering Galaxy series. With the Galaxy series, Samsung succeeded in taking Apple head on in several categories. The iPhone started witnessing serious competition from the Samsung Galaxy S4 and now the flagship S5.

Price Range

In addition, the company embarked on another solid and time tested strategy, especially for markets like India. It started launching Galaxy series smartphones and other general devices in almost every segment and price band possible. As a result, customers could enjoy multiple models between almost INR 5,000 and INR 60,000, thereby helping it oust Apple in terms of market share and revenues. A look at the Indian market itself will give you a picture of how Samsung makes headlines.

The company currently holds a staggering 43% and more of market share in India followed only by Micromax with a sizeable 25% and Karbonn with 19% according to most reports and statistics. Though budget, home grown smartphones have eaten into its market share a little, there is no denying that Samsung is now the preferred choice for thousands of global citizens and the company is leaving no stone unturned to further consolidate its position at the top of the table. One of these new initiatives geared towards consolidation revolve around the launch of the proposed Samsung Galaxy A7, a product which is generating immense hype in mainstream mobile phone markets across the world.

What will the Samsung Galaxy A7 be like? Will it actually herald something new for its sector? Most importantly, how will Samsung position it and against whom? These are questions that do not have easy answers. However, some recent leaks have revealed a decent picture of what this much anticipated device will translate into. Here’s taking a look at the to-be-launched Galaxy A7.

Screen Resolution

The A7 actually represents part of Samsung’s bid to take over the entire market and should definitely come with power packed, best in class features like all its other hallowed siblings. This smartphone is also being referred to as the Alpha A7 and should be a definite improvement upon the anticipated Galaxy A3 and A5 models. This smartphone should be coming with a gargantuan 5.5 inch screen which should be larger than the expected 4.5 inches and 5 inches of the two siblings expected to be launched respectively. The resolution is also expected to be a major selling point for Samsung and experts are expecting nothing less than 1080 by 1920 with pixel density standing at 401 ppi. In addition, the A7 is slated to be powered by a 64 bit processor which should ensure superlative performance.


The 1.5 GHz processor is definitely on the cards while the pioneering use of ARMv8-A architecture and design is also expected by market experts. As it seems, Snapdragon 410 may well come into play, making it an exciting development though smartphone enthusiasts are keeping their fingers crossed in this regard. Android Kit Kat 4.4 should be the OS of choice for all three A-series siblings launched and this OS will work well with the processor integrated on the A7. This ensures fabulous performance and lower loading times, something that may be Samsung’s focus this time round.


The Samsung Galaxy A7 should also be coming with connectivity options like LTE and NFC together. The CPU will be an octa-core one and should provide speeds that are unthinkable in tandem with an Adreno 405 GPU. Internal memory should be 16 GB while there will be a fantastic camera of 12 megapixels at the rear, going by the leaks garnered from various sources. The A7 should come with top notch video recording in full high definition mode while the front camera will deliver decent performance at 5 megapixels. The sensors will cover accelerometer and compass while GPS and Wi-Fi features are a given. The latest version of Bluetooth 4.0 should also be present on this device.

The Samsung Galaxy A7 will be a device like no other in the premium smartphone segment and will give the latest iPhone a run for its money. The huge screen and bevy of features will definitely woo even hardcore Apple loyalists into giving it a shot! The company is betting big on this new generation behemoth to keep the crowds coming in and capitalize on the good performances of its flagship Galaxy S5. The A Series represents an all new Samsung smartphone generation with features and attributes positioned accordingly.


The Galaxy A7 is definitely the jewel in the company crown, being one of the fastest and most delightful devices set to be unveiled on the global stage. Going by the overwhelming market anticipation, it already seems to be a bestseller in the making! It all depends on whether Samsung actually improves upon the earlier flagship smartphone or simply plays to the gallery again!

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