Is Your Google+ a Minus?

A lot of people seem to agree that, in order to establish some form of niche authority over the Internet, you need to have a Google+ account that you can use to verify your online identity. It’s the best way by which you can have your online work (such as articles) credited to you on […]

How to Enjoy Effortless Social Media

Effortless social media is actually very difficult to achieve—no matter how convenient experts say it is, we all know that it still takes a lot of work. This is especially true if the purpose of your Twitter, G+, LinkedIn and Facebook accounts is to promote awareness and support your business or professional image. Between actually […]

Do You Have the Right Social Media Strategy?

Given the business and professional successes that can be attributed to it, social media strategy has become a darling of marketing. Therefore, it’s not surprising that hordes of “experts” have popped out of nowhere and began to extol various sites that have proven themselves as effective channels for promotion and engagement. It’s also not surprising […]

Creating Your Own Infographics

There’s still some debate over the value of infographics in SEO (as far as we could tell, the complications have to do attribution control), but there’s really no denying that it helps you establish authority. After all, the whole point of making a graphic that outlines important and interesting information is making sure that the […]

Does Your Blog Have a Content Strategy?

Does your blog have a content strategy? Did you have a plan in mind when you first set up your site with Blogger or WordPress? Or did you decide to just go with the flow and write whatever post that comes to your mind at any given point? If you’re just blogging for kicks, not […]

Keyword Research 101

We should all know by now that content creation is one of the most important aspects of marketing for businesses these days—and it usually requires that you do some keyword research. As was mentioned before, keyword research is the backbone of SEO. And considering the fact that SEO (Search Engine Optimization) is essential for getting […]

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