Back in the day, building your business with your bare hands was practically a literal statement. There were no small business marketing programs around to help entrepreneurs handle the administrative functions associated with running a company. As a result, much of a business owner’s time was spent dealing with mundane details that did not contribute to building the bottom line.
Of course, even with the conveniences afforded by technology, building and running a business is still hard work. You still have to exert the effort to create a product or service and develop a clientele. However, with the help of online marketing software, you can keep a handle on how well your social marketing efforts are working, while receiving guidance on how to make your efforts more efficient and effective.
Improve Your Search Engine Optimization
It matters little how well designed your website is or how compelling the copy happens to be if no one knows your website exists. Online marketing software can gauge the effectiveness of your website keywords, Meta tags and other search engine optimization strategies. With the information gathered from your SEO efforts, you can also use the software to suggest free and paid keywords that may be more effective in drawing traffic to your company’s website or online storefront.
If your company isn’t hip to social networking it’s past time to make an effort to catch up. In the very near future, the lion’s share of discretionary spending by customers will be influenced by activity on social networks. Online marketing software can also guide strategies for search engine marketing and social networking outreach by your company.
Track Your Customers and Leads
What other products do your customers purchase? Have they shared your products with their friends? Online marketing software can unobtrusively determine the information needed to answer these and other questions about the behavior of your customers when they are not on your site. By getting a handle on the other purchases your customers make or the types of products that interest your customers, you can better tailor the offerings your company offers to convert one-time customers into loyal repeat customers.
You don’t have to intrude on the customers of your customers by planting tracking cookies or beacons on your website. Simply follow up with customers with email questionnaires or post a Q and A posted on your company’s website. This opt-in approach is less obtrusive and is less likely to inspire resentment among customers who believe, with some justification, that online tracking methods are akin to spying.
Manage Your Company’s Email Campaigns
One of the most effective means of converting online window shoppers in to purchasers is to follow up with a reminder email that includes an invitation to get in touch with you concerning any questions related to your online storefront. This strategy can have a big impact on your social marketing efforts. Online marketing software can help you keep track of when you send messages ad whether you have received responses. You can also compare readership and response rates generated by push communications you send to present and potential customers, such as email newsletters and promotions.