Why Bloggers Should NOT Scoff at Author Rank

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We really shouldn’t be surprised that Google’s Author Rank has gained a whole lot of attention from information experts over the last year alone.


Among other things, Google has given us the following over the years:

  • VoIP service in the form of Google Voice
  • Real world navigation in the form of Google Maps
  • Translation in the form of Google Translate

These, along with the search engine that basically made Google King of Search, didn’t seem like much when they were first deployed. But over time users discovered just how well these services are working out for them in their everyday lives. Author Rank, which was a mark-up Google first discussed back in 2005, is no different. People realized that it might have some significance, but few saw how much until this, along with Google Plus, started to impact content authority and search results.

The gist is this – if you didn’t think Author Rank affected you as a blogger or any other type of content creator, you’re dead wrong. You have to hop on that train now.

What Author Rank does for bloggers

What Author Rank lets bloggers do can be summed up in six words – it lets you build online authority. You can have all your content connected to your online persona. The details of your profile, when taken into account, have the ability to impact how much authority your blog posts project to readers.

The more authoritative you and your content are, the more likely it is that people will find your stuff useful or entertaining. And the more useful or entertaining your stuff is, the more likely it is that you will rank higher in search engines and attract more readers.

Making use of Author Rank

It’s not that hard to get into Google Author Rank. All you need to do is to set up a Google Authorship account, which requires you to:

  • Have a Google Plus account – if you don’t have one yet, you better sign up for one NOW.
  • Sign up for Google Authorship by verifying your blog’s email address. To check if it worked, go to the Structured Data Testing Tool and put in your blog URL.
  • Remember to include your full name on Google Plus in bylines for every post you make – both for your own blog and guest posts on other blogs.
  • For an even better effect, make sure that you also have +1 buttons not just on your blog, but also on other blogs you post to (thankfully, you can hardly find blogs that don’t have them these days).

With these in place, you can start building a reputation for yourself.

Wait…start building?

You didn’t think that things will be that easy, did you? You should know by now that blogging takes some serious dedication, and this is no different. You may have already produced some great content, but you need to make sure that you produce MORE of that great content if you want to be recognized as a great blogger. Author Rank is just a tool for getting a better, larger, audience, and what you actually need to do is use that tool well.

Have you already used Author Rank? Did it or did it not work for you?

One thought on “Why Bloggers Should NOT Scoff at Author Rank

  1. To make use of author rank I would argue: start using Google+ actively. Smaller posts you would otherwise have posted in your blog can be posted on your Google+ profile. Posts from Google+ have been showing up in serps for some time now.

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