There is more to search engine optimization than just ranking your keywords. Many people tend to focus too heavily on this aspect, forgetting that SEO also has a focus on how easily the search engine spiders can traverse your website as well as indexation. When this is done properly, your strategies can work for your brand.
The way your brand appears in the search engines, in addition to a number of other places where your presence lingers, is all too often forgotten in the struggle to improve rankings on the search engine results page. When looking to improve your SEO strategy, you will need to consider a number of other factors beyond keywords to make your SEO strategy work with your brand.
Creativity is a huge gem when it comes to making an effort to assert your brand on the Internet. After all, you are one of many that needs to stand out without exerting yourself too much or turning off would-be prospective customers. With some creativity, you can create a website that delivers quality content driven to inform rather than offering unwelcome blatant advertisements.
Just because you must focus less on keywords does not mean you can ignore them outright. Find some middle ground with your keywords; you want ones that will work, but you do not want to buy all of the competitive spots if you cannot afford to yet. With proper practice, you’ll approach that point in your own time without the same level of difficulty as if you try to monopolize the industry now.
On Page SEO
Similar to the need for creativity, you will need to pen excellent copy driven by synonyms so as to avoid repetitive paragraphs with the same keyword hammered in wherever it will fit. You don’t want to sound robotic with your words; not only can Google figure out when you’re not trying hard enough, but good copy is a known factor of success.
Rather than point all of your incoming links to your index page, go the distance. Links to your website should direct readers to a relevant target page; if you are unsure how to plan this out for your industry, analytics and research on the market can help.
It stands to reason that the more links you have on the Web pointing to your website, the more of a readership you’ll gain in a shorter period of time than otherwise. However, any quality search engine will notice these links are cheap and low quality. While it could be a bit pricey at first, you’ll want to get grounded, quality links. Remember to be consistent, too; it’s better to go slow and steady rather than building several links once and never again.
Modern SEO would not work without factoring in social influence. While Google states these signals have no direct influence on search results, it’s becoming more obvious that behavioral data is important for ranking. Though this data is invisible, social signals are not; you can find out more about your visibility based on your social rank rather than PageRank. This doesn’t mean put all of your focus just into social media, but it’s a great place to begin.
If you follow the previous tips, you’ll be well on your way to understanding how to maximize your visibility on the first page of the search engine results page. Beyond that, however, other domains will rank you in other lists, whether it is for PR, local directories or anything else in between. Several tools exist to seek out all the social outlets that have not yet heard of your brand; make sure to make as many profiles as you can and maintain them as well.
With these tips in mind, you can readily turn your SEO strategy into one that works for your brand.