If you search using your business name in Google, you are likely to see the name appearing in several websites. You can apply online reputation management to change how your business name appears. This is done by filling the internet with neutral or positive content. Though content which is damaging or irrelevant is not easily removable, it can be ‘washed out’ to ensure that only positive and relevant content appears in search engine results.
The following are some great strategies for online reputation management.
In search engines, sites such as Aboutus.org, Squidoo and Wikipedia.org feature prominently. However, though Wikipedia.org is very likely to appear in the first page in the search for a company or business name, its content is user generated and thus neutral. Therefore, if your company has received negative publicity, it is advisable to avoid Wikipedia, since its content is not controlled.
Creating Flickr images and YouTube videos that have your business or company name in the title can enhance your rankings. Besides improving your rankings, images and videos can project a positive image of your company.
Content Addition/Removal on Website
If you find some negative information about your business on the internet, request the website administrator to remove the content. Alternatively, find out if they can post an article which portrays your company in a neutral manner. If they allow you to post an article, this article might end up replacing the negative webpage in search engine results.
Create blogs and sub-domains
The advantage of sub-domains is that they get instant authority from the original domain. Remember to include your business name on all your existing web pages. For instance, if you sell products online, you could insert your business name in some of the product pages. When people look for your business name using search engines, these pages will appear.
You can use one of the many free press release sites to create press releases which feature your business name. Eventually, these could end up outranking web pages or websites that are not very authoritative.
Write posts and have them published in several prominent blogs. This will not only generate traffic for your site, but will also push down negative publicity.
User generated content allows people to write their own opinions of any business. However, since the claims presented cannot be verified. This leaves room for negative publicity, which can destroy the reputation of any business. All the above-mentioned tools for reputation management are useful for dealing with the adverse impact of user generated content.