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Search Engine Optimization : Bing vs Google

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With the Microsoft and Yahoo joining forces to achieve greater space with search engines, it is important that you do not ignore them in your efforts to optimize for search engines, in other words, SEO techniques you should undertake on your blog should also take care of these search engines.

Numerous articles written in blogs and technology magazines comparing Bing and Google, But you need to know the differences between how these two search engines rank their pages so you can optimize the pages of your blog to these two, as well as Yahoo.

Why is your blog rank higher in one but not another?

Most bloggers are frustrated that their blog ranks highly in the Bing, but is poorly positioned in Google, or vice versa. Here are some of the reasons why this may happen and, more importantly, some solutions to solve this problem.

Amount of text:

Bing puts a great importance for the content, so if your pages have more than 350 words, then you are more likely to rank higher in the Bing. Not so at Google, for which there seems to be the most important factor. So you need to optimize each page individually to meet the demands of the  Bing score page.

Natural Language:

Bing puts great importance on the relevance, so if your blog is optimized with keywords LSI, which roughly can be understood as similar terms written with different spelling words, then it is very likely to get better positioning in the Bing. Google is improving more and more in this segment, then it might be a better idea optimize texts LSI-based, rather than repeating exact keywords.

Title tags:

Bing gives greater importance to title tags than Google. I do not mean that Google ignores this factor, but that on the whole, the weight on meta tags for search engine Google is less.

Backlinks and outbound links:

Bing gives more weight to links in general than Google, And the greater the number of relevant backlinks to the blog has, the better the chances of a good ranking on Bing. Google may penalize a blog with a large number of links pointing to an external address and assigns different weights according to the PR site that points to your blog.

Domain Age:

Both Bing and Google appear to favor older fields, so if you’re trying to start a new business, it is better to buy a domain name, Which has been used for some time.

What benefits this can bring to your blog?

Like any blogger, you would want all the traffic, you can get is Bing, Yahoo or Google and the best way to do this is to optimize your blog for all the major search sites.

For those who do not speak SEO, Even at a basic level, the best solution is to hire the professional link building services to help you in your optimization efforts.

If you do not, you could lose a sizable chunk of traffic, because every day more and more users have also begun to use Bing for their research.

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