Guest Posting Effective SEO Technique

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If you have been doing SEO for a while now, you would be aware that content is the king and links are your stairway to ranking heaven.  Webmasters have been focusing on article and press release submissions for quite a while now and with the panda update some of the focus has shifted to Guest posting or Guest blogging and getting links through it. Webmasters used to do this earlier as well but with the Panda update , this has become one of the best ways to get context based links that bring link juice and traffic and increase the readers or followers and ultimately revenue.

So what is Guest Posting?

In simple terms, guest posting refers to writing and publishing a unique article or blog post on another webmaster’s website or blog. It is the most effective method of combining content and link building and getting quality links from authority websites and blogs without resorting to objectionable methods like paid links and reciprocal links which Google frowns upon. It also has the benefit of promoting your service and getting free publicity that will bring more people in to your website and increase ad revenue or sales.

So How do you go about doing Guest Posting?

Frist, you would need to research and build a database of websites and blogs that allow guest posting. Break it down into industry and specific niche categories. If you are lagging on certain keywords, search for blogs that rank high on them and will allow guest posting. They are your first target.

Once you have built a database, start brainstorming ideas and topics that you can write about and submit to the chosen blogs and websites. Make a list of topics and reach out to the potential webmasters. You need to display your interest to submit guest posts for their websites and blogs in return for a link exchange. The link is normally displayed with the author’s bio. Send a sample copy with the email for their review. When the post is made live, post a link on your Facebook and Twitter page as well to make it viral and give some traction to them as well.

Some webmasters will expect you to provide accompanying images for the post as well. So, make sure that the content is suitably illustrated where required. Some website owners would only allow specific topics to be published so before sending out a post, suggest them some topics and based on their feedback and approval, proceed accordingly.

Some important points to be kept in mind while doing Guest Posting are:

  • Always use unique content. You want to build a reputation and rapport with the other webmasters so that they keep on publishing the content and duplicate content will not cut it.
  • The content should be informative and add value. It should not be for the sake of SEO only.
  • Do your research properly and accentuate your content with illustrations and graphics where required.
  • The guest post should not be opinion based and more of a thesis based approach.
  • Once it is published, interact with the commenters that provide feedback on the post on the published blog. It helps to build the name and traffic.
  • Build relationships with the audience and the webmasters.
  • Always thank the webmaster once the post is published and contribute regularly. Your aim is to build the community.

Why not try your hand at this very effective and natural way of building links and forging online relationships and share your feedback.

12 thoughts on “Guest Posting Effective SEO Technique

  1. Guest posting can be a great ways to attract web traffic to your own site but there are some additional things that you can do in order to derive maximum benefit.

  2. Most of the Bloggers forgets that Guest Posting is an Effective and easy way to get good traffic to your Blog. It is one of the best way to Build Backlinks for your Blog.

  3. Cynthia, thank you for your insightful article!1 I think one more important step before contributing the guest post to the blog is to connect with the website owner and it would be really great if you become friends with him, so it will make the procedure of contribution much easier. Follow him on twitter, add on Facebook, comment his articles and make everything possible to be noticed. And of course, don’t forget about high-quality content! Good luck, friends!

  4. At first, the preparation for getting guest posting opportunities can be quite tedious since you need to research blogs that are related to your niche. You have to let the blog owners know that you are interested in their sites by leaving quality comments and interacting regularly. This is what I do before making a guest post request. I show participation in their blogs.

  5. With constantly changing innovations and ideas generated through the Internet, Seo is still essential. nice post!

  6. Thank u all for your insightful comments. SEO is a vast field and Guest posting is one of the best techniques. SO we should keep on trying new innovations for better results.

  7. I am also guest posting on different blog. It make hundreds of visitors to my blog. So my personal idea is guest posting is the best strategy to bring traffic and make backlinks which in turn help to climbed the ladder known as Search engine ranking.

    Great tips, thanks.

  8. No doubt guest posting is very effective technique to build your visitors and to increase your backlinks because in this way you can easily post your content on high page rank blogs. Guest posting is very rapidly growing technique of off-page method helping to achieve SEO goals.

  9. The content of the site must be unique. All points are very important. Guest posting plays vital role in SEO. It’s the best way of making traffic and building backlinks.

  10. Guest blogging is not only a best way for getting links, but its a way to protect the spam links since blog owners are strong in moderating the contents and out-bound links.

    Your article added more tips in my how to do guest blogging in better way. Thanks to the wonderful post.

  11. Yep. Guest Posting is really an effective strategy for SEO. You really get quality responses for the site or a blog. Especially when some one just posts “Good post” or anything like that just to get a back-link. Best thing about blog posting and forum posting, only good responses should be accepted. Those who have taken time to read a blog can reply in better way than just posting “Good information”.

  12. That what I’m doing for penguin update and its doing pretty well.

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