You’ve probably ever stopped at a store in front of a product that caught your attention, pulled the phone out of your pocket, and searched other people’s social media reviews to see if it’s worth buying, is not it? With modern technology, the buying experience often goes through several phases before and after the first contact with your brand.
It is very common for your customer to come to your store and decide to buy a product they have researched on the internet or that someone has recommended to them.
Imagine that you gather your friends, fans and followers in an auditorium and make announcements to them with a loudspeaker. If you want the conversation to continue flowing and from time to time they come back for more meetings, you need a strategy to fill your agenda with relevant information, talk about your business and other topics that are interesting to your brand and for your audience. In social networks the logic is the same, with the difference that your audience is virtual and their interactions are online. Take this great opportunity to engage your audience and have a plan not to let the conversation get cold.
2. Produce quality content
If you have the opportunity to speak to several people with a speaker, it is good that you have something of value to communicate. Otherwise, they will simply ignore your speech. In the age of social media, the word of the time is content. Your brand has several knowledges in the area in which it operates. Use this to your advantage. Your audience is more likely to be more interested in the relevant information in your marketplace, in your experience, in spectacular images, and in productive discussions than in the latest news of your business. Produce something of value and people will recognize it.
3. Have consistency
You have invested hours in a good name for your brand, a beautiful design, colors that translate the feeling you want to spend and a language that speaks directly to your audience. Do not waste this whole job! Maintain a visual consistency in your posts, value your colors, your way of speaking, the emotions your brand conveys. One tip is to use the same name, biographical description, and cover image whenever possible in all of your company’s social network profiles.
You do not need to talk about everything that is happening on the internet. Create a list of topics that make sense to your audience and have your brand have some relevant information to add. You can even target your social networks by types of topics to be covered. For example: use Facebook to tell customers success stories, Twitter to receive criticism, suggestions and praise, and Instagram to show people using your product. Take care to produce something of value on all networks where your brand is present.
5. Worry more about quality than about quantity
All you and your audience do not need is a flood of posts and news from all your social networks. This tires people and makes their content get lost easily, because no one will be able to keep up with their intense pace. Worry less about the number of posts and focus on content that is more relevant to your audience.
6. Diversify your content
Do you know those fantastic ideas you wrote in a 3000-word post blog? They can also generate beautiful infographics, explanatory videos or podcasts.
7. Interact with your followers
All social networks exist because of only one reason: relationship. Your profile should not be just a wall where you put news, information and offers. Instead, think of it as a great platform for interacting with people, generating incredible experiences, and bringing your brand closer to your audience. By prioritizing engagement from the start, your brand can interact with the community while gaining authority with each follower.
8. Become accessible
It’s no use having multiple social networks if people cannot reach you. Instead of hiding them on little-accessed pages of your site, make them visible on the main pages. Place scattered links in strategic locations, ask people to follow you, and make information about their profiles on other networks available in each profile. Do not make the customer have to chase you until you find it.
9. Respond to negative comments
With large audiences come great responsibilities. Eventually you will get a negative comment, maybe even furious. It’s never a good idea to ignore negative comments or leave open questions. Develop a method for responding to these people in a transparent, polite and quick manner. If you notice any tension in the air, take action as soon as possible to avoid a major upset.
10. Measure your results
Here’s something new for you: Your social networks can be highly profitable for your business. Thanks to modern technology, you can measure everything on the internet. How many people have enjoyed your page this week? Which post generated the most comments? What kind of content did people most share? What works best for you: getting tanned, subscribed to the channel, content downloads, conversions, or email lists? Identify the best opportunities on each platform and follow your success metrics.
11. Show your differentials
Every tourism company needs to know, value and spread its differentials. It can be the location, flexibility in attendance, specialization in a particular niche, etc. Does not matter. But it is important that these differentials are clear and perceived by the customer.
12. Talk about your services subtly
It is very annoying to follow a brand that only speaks of itself. So, it’s important to know how to advertise your services subtly.
13. Invest in ads
Only 1.5% of your fans even see your Facebook posts. That is, without boosting or investing in ads it is almost impossible to be seen on this social network. When you have a great tanned base, you can boost your posts so your audience has access to your content. But if you’re starting out, invest in the page advertisements to win more followers.
Today’s customers have become accustomed to having a close relationship with their favorite brands. To succeed, it is not enough to have just one devastating product; you also have to generate meaningful relationships. Start today to put these 13 simple tips into practice on your social networks today, and then tell us how you came about.
This Article is contributed by Sarah Feldman, a Marketing Manager and is currently working with Digital Express, a digital agency specialized in social media marketing in dubai.