While you are creating a website for your business, search engine optimization also termed as SEO plays a vital role in the growth of the business. Nowadays, SEO serves as one of the best and efficient digital marketing tools so it is crucial that you should always implement them in right manner. However, it is not an easy task to master the art of search engine optimization, and it takes a good amount of time to learn all the techniques of this field.
Nowadays, every major search engine is constantly upgrading their algorithm, so it is a task to cope with all the factor at the same time. So it is necessary to avoid any kind of mistakes that will push away all your visitors which draws away the focus on your product or service. If you are handling the SEO, you have to stay updated with all types trend in the market and you have to flexible while you are approaching with new techniques on your website. But you should always be careful with what you add to your site because it might hamper the growth of your business as well as the website.
10 SEO Mistakes You Should Avoid
While optimizing your website, there are various type of errors you should avoid otherwise it will surely downgrade your ranking in the search index list. You can even hire reputed SEO professionals who take care of all these critical jobs thus saving you from any stress as well as loss. Following points will boast ten mistakes you should avoid :
Placement of inappropriate keywords
The prime mistake that you should avoid is that placing inappropriate keywords in the website which brings down the quality. There are people who often add irrelevant keywords to their site to increase, but it is a wrong move. You should always add a relevant keyword in your site as a lot of things depends on these keywords that are mostly used by viewers while they type in the search engine.
Not stick one traffic
Most of the time, many owners tends to stick to only one main traffic source rather than diversifying their source through various platforms like an advertisement, social media, and various other modes. You should not solely depend upon a single even if they bring a good amount of traffic and it is a good move to use different sources for marketing as it keeps the traffic percentage steady throughout the month.
Updating website on a regular interval
Another mistake you should strictly stay away from is not updating your website on a regular interval. There are owners who optimize the site for once as they feel that single optimization is enough to bring traffic. They even bar themselves from check the website’s position and present in the search index list. You should optimize your site depending on the traffic percentage in your site and regular update all the information.
Avoid poor quality and less informative contents
You should never add poor quality and less informative contents in your website as it serves as the most crucial item of a website. Maintaining traffic on your site is a tough task, but with attracting content and proper optimization, you can easily achieve the required target. You should always add informative, unique, high quality and attractive article which will engage viewers on your website. Along with these factors, you should always use relative information in your contents.
Don’t add Spam links
Spam links blow away traffic percentage in the website, so it is mandatory that you should insert links in your keyword or pictures that lead to irrelevant sites. Rather you should use this technique and link images and keywords with a legit site that serves the purpose of the viewers. Most of the search engines punish website using spam links by removing them from the search index list.
Not use the same keyword again and again
Avoid optimizing various pages of website with the same keyword which is a wrong method because it ultimately lowers the traffic percentage. While optimizing your website, you should use the varied relevant keyword in different pages so that you can maintain uniqueness in your website thus allowing your website to receive a good amount of traffic. While using the keyword, you shouldn’t use more than five keywords in each content.
Not avoiding social media
Avoiding social media presence is a major blunder one can do to their website as it serves as the one of the best platform advertisement. Optimizing your website with Google+ and various other social medias will improve your traffic by a good margin as they platform provides huge focus. Using Google Maps for your website is another smart move you can use to gain a lot of attention from your site.
Don’t avoid Google Analytics
Google Analytics is a crucial and arguably the best instrument that helps you read the status of the website as well as optimizes your website. However many people avoid using Google Analytics which often considered as a grave mistake one can make. Google Analytics has various benefits like checking plagiarisms in contents, web traffic in your website, collects data about revenue generated from CTR and also help you to maintain ranking reports.
Timing of opening site
Often people optimize their web page in such a way that it huge amount of time to open which often drives away the visitors. So it is best to optimize the website with useful tools so that it consumes less time and provide a fruitful experience to the visitors.
Allowing guest posting without proper investigation
Allowing guest posting without proper investigation of the post is another mistake. You should stay away from as it often leads to low traffic percentage. Although guest posting helps in building links, gain leads and exposure, but the wrong post can damage the whole reputation.
The above-mentioned mistakes are most common mistakes you should avoid, and if you are really determined to build a well-optimized website, you should first study about SEO. Learning SEO techniques and tools are great way to maintain steady traffic on your site.
This article is contributed by Mr. Pritam Nagrale. You can connect with him on Google+ and you can also read more of his articles on http://companiesinindia.in/ blog. He has good designing skills and Technical Knowledge of 10 years.