Blogging is essential to building a solid online brand. Through blogging you can convince your audience of your skill set, and even market your company in a more targeted way. People will begin to follow your blog as you establish your reputation. Once the blog gains followers and the right traffic, you can charge for advertising space on your blog.
Targeting your audience through the right use of keywords and other terms is essential to gain a decent amount of traffic. Using Google Analytics can help you to find your audience and create engaging blogs that will relate to their needs.
Building a Brand
Several small businesses and universities have turned to Google Analytics to help them blog better. Blogging is considered a form of social media marketing by some experts. It allows a business the ability to answer customer questions directly. It is the only place where you have complete control over the content that is produced. As you build the blog around the customer, use engaging pictures and logos to captivate their attention. How do you know what the customers want to see? Using analytics is the best solution to gain direct insight into the customer’s behaviors. What pages do they frequently visit? Why do they visit these pages over the others? Are there certain keywords they tend to use when searching for blog content? You can incorporate the answers to these questions into your own blog’s design to further capture your visitors’ interest.
Custom Variables
Analytics can help you track daily, weekly, monthly, and yearly progression on the blog. Establishing custom variables with your analytics account gives you a chance to see which customers are interacting on the blog. Institutions like colleges can use analytics to build custom variables. The college can establish that their online followers typically view tuition information first, and then use the tuition calculator to determine if they are ready to take the next steps on the website to fill out an inquiry. Once the college has this information, they can tuition information easier to find quickly.
Creating Traction
Through analytics, companies are able to find out where their traffic is coming from. Are you gaining followers through link-building with other blog owners? How much direct traffic does your blog generate? Analytics help you to find out where your blog is getting traction. It is amazing to see how many other sites link to your blog that you didn’t even know about.
Lose the Fluff
With Google releasing algorithm updates fairly frequently, it is vital to make sure your blog is meeting their expectations. Are you working on creating quality content for your customers? Did you get rid of the fluff content and bling on your website? You need your blog to load quickly. Get rid of all the widgets and other things that cause your site to run slowly. Archive your older blogs, as they can be valuable to your website. A number of blog owners find their own work on the internet 8-10 years after they originally published it, and it’s still ranking high thanks to quality content. Focus on writing better headlines that are engaging and interesting to your customers. Give them a reason to read your blog. Keep the headlines around 50-60 characters for the ideal rate of attention grabbing. Webpage descriptions are also helpful to the analytics of your website. You can include a keyword in the description that will improve the ranking of your site as the search engine spiders index the page and description.
More direct customer-company interaction is the way of the future. Using Google Analytics to improve a company’s blog is the best way to make sure that those interactions are hitting home.
