With growing user needs and scoring market demands it is becoming increasingly vital for businesses to develop superior functioning custom mobile apps for its customers. The primary purpose of mobile apps is to offer quick and engaging contextual experiences for the users.
Let’s take a look at Apple and Android platforms for mobile app deployment:
Benefits of Owning a Mobile App for Your iPhone:
Apple offers numerous software and community support to its developers thus, there are a number of innovative and highly functional apps available at the App Store. Let’s take a look at some of the benefits of building a mobile app for your iPhone:
- It lets your brand go viral or in other words, get a wider visibility in the app market
- Acts as a catalyst for instant brand recognition and promotion
- Establishes connection with the tech-savvy community around the globe
- Pushes faster customer engagement and interaction with your app
- Drive more traffic and higher ROIs for your brand
- Helps to evaluate and polish the existing business goals according to the ever-expanding user base
- Provides custom user experiences across multiple platforms
- Fosters cross-platform development and integrations
- Better presentation of business objectives via visual and communication medium
- Leverages strategic advertising either in-app or through other means
- Boosts business productivity and creates new opportunities
Drawbacks of Building a Mobile App for your iPhone:
There are two sides of a coin hence the Apple platform does have its latent disadvantages. Let’s take a look at some of the drawbacks of building a mobile app for your iPhone:
- Apple has a strict closed door policy towards app submissions
- It is not easy to publish quick updates to Apple apps as they go through under strict monitoring
- There are various other iOS restrictions that prohibit developers to use any low level hardware coding
- App running on the iPhone is not distraction free. For instance, app functioning gets disturbed with incoming calls
Benefits of Owning a Mobile App for Your Android:
Unlike Apple, Android has an open-source app development policy. This encourages Android app developers to create an array of apps for the diverse user market. Let’s take a look at some of the benefits of having a mobile app for your Android:
- Google caters to a large user base and allows diverse category of apps for its users
- Updating apps are much easier and faster
- Android offers the essential SDKs to its developers
- Developers can put up their products for download on any platform of their choice
- Android supports inter-app integration wherein users can update data on one app to get it instantly published on several apps
- It offers cost-effective and value based apps for its users
- It offers same business benefits just like iPhone apps
Drawbacks of Building a Mobile App for your Android:
With an open source system Android attracts a lot disadvantages towards its mobile app development platform. Let’s take a look at some of the drawbacks of building a mobile app for your Android:
- There are some outdated versions of mobile apps for Android
- There has been some inconsistent performance of Android apps catering to multiple devices
- The Android OS is highly unstable and it is often found hanging or crashing
- There is a persistent variation in design among its many apps
Which Platform Is Better For Your Business?
Despite the infinite comparisons between Android and Apple, businesses can opt for developing mobile apps for the Apple operating system. In one of the recent study by Gartner, it predicts that Apple will soon establish itself as a technological giant like Microsoft and find its place in office software. Moreover, in terms of security and trustworthiness Apple scores much more than its counterpart and is an obviously an innovative and undisputed player of the app world.
