There’s no doubt about it. Social media marketing can be challenging. Along with trying to devise a social media strategy, you also have to figure out what you should post. It’s little surprise that many small business owners have trouble coming up with social media post ideas.
Below, we look at a few ideas for posts you can use when you have trouble coming up with something to post.
Business Updates
Share your latest news or blog articles or even info from your FAQ page to keep readers up to date on what is going on with your business. See how Agilent Technologies have used twitter to announce the news of it being applauded for its leadership in Sustainability.
Industry News
What’s going on in your industry? Useful information and updates are always welcome and can help take away some of the pressure on you from coming up with new posts. This could be related to your business, local events, upcoming conferences, etc.
Tips and Advice
As an expert in your specific field, you have a lot of advice to offer that your readers would most certainly appreciate. Whether it’s answering frequently asked questions, offering how-to advice, or sharing best practice tips, this can be a great way to fill your social media posts while offering something of value to followers at the same time.
Upcoming Events
If you or someone from your business is planning to be present at upcoming conferences, webinars, or other events, be sure to let your followers know about it. Not only can this strategy serve as excellent marketing, but it’s also a great way to boost attendance at events.
Testimonials
Testimonials are among the best ways to convince people to make a purchase from your business, so why not share some on your social media posts? From recording an audio testimonial to screenshotting recommendations, testimonials can give your social media strategy a lot of mileage.
Quotes
When you are really stuck for social media post ideas, quotes can come in quite handy. By subscribing for daily quotes, you can ensure you always have a steady source of post material. Just make sure you don’t overdo it by posting quotes too often. Keep things interesting by mixing them up with other types of content.
Book Reviews
Regardless of the industry in which you are involved, book reviews can work quite well for social media marketing. Make sure you include a photo of the book as well as a link to Amazon or other sites where the book can be purchased.
Newsjacking
Sharing breaking news can also be highly effective, but the key to making this strategy work is maintaining good taste and sharing news in a timely manner. Whenever possible, try to share positive news.
Video Posts
Video content has become extremely popular, and now that social media sites like Facebook are placing more importance on videos, there’s never been a better time to beef up your social media marketing with video content. Here is an example of how Social Media Delivered is utilizing its video to the fullest.
This article is contributed by Karen Lozada, Sales Director at MacRAE’s Marketing, a leading online marketing agency with a proven track record of offering result-oriented digital marketing services to B2B and Industrial companies globally. If you would like to write for us, join eSoftload Community.
