Marketing frolics an essential role in business enterprise it is an archaic term. In former time marketing has limited concept for only production and selling preference. But as time moved on the scheme and construct of marketing is changed it is not just bound by production and selling but expands with the horizon of service, relationship between customers and business, branding, industrial marketing, social marketing, relationship management and business marketing. As its horizon expands its technique also varies from time to time now the up most concept in marketing is Internet Marketing. The concept of web marketing or Internet marketing is spreading heavily now a day. It is to tell in elementary phrase that it is a selling platform of product and service over the internet.
If you await at this concept deeply it is a cost saving effort for business individual it is like a branch office of your company. Secondly you don’t have to assign a sale person. Thirdly the information provide on web is like crystal clear one can judge your product and goodwill through internet. Fourthly people can shop anytime at their will. Fifthly solve their query with troubleshooting guide listed on your site. Sixthly write any product related message or query or suggestion in provided forum. The main reward that you are alive to the world anybody can take vantage of your product and service.
It also build network of social as business relations without cost and helps in business success. There are some proficiencies by which you can administer your product and services to the world like display advertise or banner on third party’s website, e-mail marketing, social media marketing via social sites like facebook, twitter, LinkedIn etc, referral marketing include promoting products through current customers, affiliate marketing, inbound marketing, search engine optimization which ameliorates the profile of a site.
Social media security is most important part of internet marketing. You can note that most usable social media like facebook and twitter now secure with SSL Certificates. You just login that networks and enable to HTTPS security that can build your social media account now a bit secure. Generally, you will desire to allow SSL on as lots of websites as you can for added security. Now you can see Google also allows this.
Companies can ambit to a wide community through internet marketing. Consumer can experience the details and purchase product easily. Many website have images and videos of products and service which also impacts on customer’s mind and draw them to buy their product. All internet market campaign can be traced and measured for product performance. The minus of internet marketing is solely that a personal touch to consumer is lacking. One to one meeting impacts more for merchandising a product but online marketing lacks this element. Secondly security over the net is ponder able aspect while entering confidential details like debit card number, addresses, phone numbers. It may be misused by some illegal identity. So online business must comply with a security seal for accessing customer’s information.
Besides this online marketing provides one to one access via internet while entering right keyword for right product so the proper attention is gained through online marketing. As seen from this prospect the futurity of Internet marketing is astonishing and the latter generation will surely take interest in online theory, may be more advance than this.