If you have a business, it is important to reach out to your prospective customers because it’s a surefire way of boosting your revenues. As always, promotion and marketing are significant factors in growing your business. Thus, it’s good practice to tap as many venues as possible for your marketing and promotion activities. This is why it’s good to have a quality website and web hosting for your business. But, it must not be just any website and web hosting.
To attract customers, you must have a solid website and reliable web hosting which can generate traffic that can be converted into sales.
Importance Of A Great Conversion Rate
A great website must be able to sell its products and services to its target market. Therefore, you must plan your strategy when putting up a website for your business. Website analysis, SEO, and website planning are important considerations. When you tap a web design team, you have to ensure that they know about conversion rates thus it is best to hire professionals to do the job. According to experts, you must strive to have at least 1% conversion rate. Although it’s a low percentage, it is difficult to achieve.
Focus On Content
When you tap a design team, you have to tell them that you’re after great and important content. Your most important content must be found on top of your pages. According to Jakob Nielsen of Eye Tracking Research, website visitors are focused at the top part of the website. When you design a website, you must see to it that all important data are on this area. It is estimated that some 80.3% of web visitors spend their viewing time checking the top part of the webpage.
Provide Useful Information
Aside from the location of the content, you have to ensure that your readers are delighted with what they see and read. You must only provide the necessary information without too much graphics. It is also important that your marketing efforts focus on Search Engine Optimization. When visitors read your website, they will continue reading if you’re able to provide them with the information that they need. Your content must be broken down into subtopics for easy reading. You must ensure that all details about your products and services are showcased in your website, including their benefits and features. As much as possible, you have to provide useful information in a concise and easily understood manner.
Encourage Readers To Act
This is an important part of the webpage. When you provide great content, you must ensure that you encourage your readers to act on your favor. You must tell them how to take advantage of your products and services. You must tell them how they can buy them.
Have A Consistent Web Design
The look and feel of your website must be consistent. Even if the website visitor is in another page, he must have a feeling that he’s still on the same website. It is important that you choose your graphics and images, as well as your color scheme, very well. Nothing must distract your readers. Your website must appeal to their visual tastes. Wire frames can be used to design a great website so that it will be uniform and consistent. Professional web designers today make use of heatmaps to attract readers.
If you’re a business owner you must invest on a powerful web design. You must be ready to pay for a compelling website because you’re sure to attract potential customers if you have a great website.
This guest contribution was submitted by Mike, has worked for several firms to have a better online presence. He loves to share hostgator coupon code and is currently writing various website hosting tutorials. If you would like to write for us, join Cyber World Community.