The mobile apps market is growing at a very fast rate these days. It is expected that the size of the market that closes at $25bn now will shift to $46bn by 2016. This growth is mainly fuelled with the increased use of smart phones and the rising popularity of the applications within the smart phones. No wonder that the number of application developers is increasing day by day. Presently there are more than million apps available in the Apple’s App store and Google’s Google Play store.
Now when we know that Application development is becoming very crucial and there are more demand for application developers we must also know what type of marketing strategy should a business person follow to take his/her business in right direction. Here are a few points that you need to take care of if you are using Mobile Apps strategy as your marketing strategy.
Focus on Your Target Market
When you have decided about the functionalities of your apps you also have to check for your customers. What would be the use if you are developing functionalities for some other uses and your audience is expecting some other thing? You can define your customers in terms of their location, profession or their hobbies etc. It is important that you have a defined objective in your development cycle because this will help you in getting more focuses towards your marketing strategy as well as for your development process.
Find out your customer’s expectations
When you are deciding what type of applications you have to get designed for promoting your business make sure to search for what your customers are expecting from your apps. This thing has to be on top in your mind. So always remember that any product or idea that you, it should be considered for having successful apps in the market. You have to focus on the convenience of the application, its usefulness and should be made so that users should give reviews and praise the app.
Promote your Application
With so many promoting methods available in the world of the Internet it is not at all difficult to advertise your applications. Advertising is important to let people know about your products and services. There are a number of promotional techniques that you can employ, like having a blog or a web page about your application will help you in promoting your app in return enhancing your business. Advertise your app taking help from social media like making profiles on Facebook, Twitter and other social media websites.
You can also opt for App Store Optimizer as this will help you in gaining a better visibility among your targeted customers. Similar to what SEO people do for improving your page rankings in the search engines, App store optimizers will also help you in getting more traffic on your app page by getting high page ranks in the search results.
Cost of the Application
Do not design expensive applications. There are a lot of applications available in the play stores that are in competition. So it would be good to keep your app at lower price. Even if you are promoting your website in a correct direction, but if the pricing is more than what the customer wants, you may not be able to convert your traffics into your customers.
So if you are following these four methods for advertising your mobile applications it will definitely take you in the right direction. You will be able to drive more traffic, more visitors and in turn more customers.