If you’ve ever landed on a website that seemed to load for minutes on end, you’ve experienced one of the frustrating parts of e-commerce. Sometimes, rather than wait for that website to load, you’d sooner just move on to another website to find your desired product or service.
As a business, however, your goal is to ensure simple and easy access for all potential customers. With quality web hosting, you can find the right mixture of hard drive space and speed without spending a fortune.
Before you sign up for any business class web hosting service, find out the exact hard drive space allocated to your company. Most host companies offer several different pricing structures based on memory size. In general, you want more space than you currently have to allow for growth. You may eventually need to add more products or pages to the site, requiring significant memory for fast loading. Your web host can help you understand memory needs.
Avoid any web host that cannot offer ample support. Ideally, you want 24-hour support. If a server goes down, for example, your business is immediately effected. When the site can’t be reached, customers automatically go to the next competitor. The 24-hour host support ensures a short interruption with little impact on your business.
Optimized Loading Time
If your web host has a slow loading time, customers flock to other sites where they experience better efficiency. This slow loading reflects on the business’s reputation. Check your website periodically as you “act like a customer.” Try to click on a product or service and experience the site as an outsider. If you’re frustrated with the loading speed, customers will be too. Work with the web host to reduce add-ons to the site that can slow things down.
Consider your business’s e-commerce needs before committing to a web host. Even talk to other clients to see their point-of-view. You’ll have a partner for life when you find the right host.