If your business has its own blog, you have in your grasp a means of attracting more customers without a major financial outlay. You can be sure that your competitors are doing it, so what are you waiting for? Here’s how you can use your blog to increase your customer base.
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Are you or any of your competitors among the 20,000?
Show People How Knowledgeable You Are
Sometimes, the choice a potential client makes in determining who to give business to comes down to who has a better idea of what they’re talking about. Think about it: do you want an auto mechanic who has worked on every single make and model of car that’s come out in the last 20 years, or a mechanic who looks at your car’s clutch pedal and says “Oh, that’s a manual transmission, right?” So how do you get across the fact that you are experienced? Try writing a series of blog entries that show off your expertise. If you’re an ad firm, for instance, perhaps some articles about today’s marketing trends. In other words, use your business blog to show off your awesomeness.
Put links in your blog that point to businesses whom you have a working relationship with. Perhaps you have a mask-making business; put in links for mold-makers or latex supply companies. And by the same token, have those businesses reciprocate, putting links to your blog on their sites. It’s free advertising for everyone! Also, make sure your blog incorporates key words to facilitate good search results.
Turn Your Blog Into An Online Store
There are plug-ins that you can download that will put a shopping cart in your blog. As a rule, visitors don’t like performing too many click-throughs, so if you can make it ridiculously simple to order something merely by checking out your blog, and then do it! If, for example, you have a blog for your sock-knitting business, then you can create the online equivalent of an impulse buy by having a virtual shopping cart within the easy reach of your visitors.
Kicking Ass And Taking Names
Create a landing page that enables visitors to interact more with your blog, giving you their e-mail address in exchange for access to special sections of your business blog. Perhaps these are perks such as discounts, special rates, exclusive announcements, to name a few. With those names and e-mail addresses, you have the makings of a fine mailing list. You can run promotions that offer discounts to visitors who recommend your blog to a certain number of their friends, for instance.
Put A Face On Your Business
Your business blog can not only show people that you are knowledgeable in your chosen field, but also that you’re a regular person, just like they are. Putting a friendly face on your business by means of a blog makes people more receptive to remaining in contact and quite possibly, availing themselves of your goods and services. By creating a community within your blog, you strengthen your customer base and turn your blog into something that they recommend to their friends. This might mean getting a little personal; perhaps a photo or two, a few stories about you or your business, behind-the-scenes sort of things. It’s a risk, but people do respond better when they see that they’re being addressed as people by people, rather than a corporate robot.
Your business blog has the potential to be one of your most effective marketing tools, and what’s more, the relatively low cost of this medium all but assures that your returns will far outweigh your initial investment.