Launching a new product or service is usually going to require a lot of marketing. You want to make sure that customers are aware of the product and know how to use it. As a result, the explainer video has been designed in order to provide this information for those who may not be aware of what the product does or what it is capable of.
Explainer videos are often great for websites and below are a few points that explain how they can benefit your business.
Get Information Across More Easily
One of the best things about explainer videos is that they have the ability to simply even complex concepts. In essence, they are a form of what is known as animated infographics. Animated infographics explains data in a visual manner so that it is easier for a larger audience to digest. Using a video is going to get things across much more easily and ensure that everyone is able to understand what is going on. The more people who understand your product then the more people who will sign up for your website, buy your product or avail of your service.
They Are Short
Advertising nowadays recognizes that people’s attention spans have shortened somewhat. Nobody wants to sit through a boring nine-minute lecture that covers all of the small details of a specific product. Anyone who does is bound to switch it off and go and do something else. Marketing tries to avoid that. Instead, a good marketing strategy is going to try and capture the attention of the viewer from the very beginning. A short video will mean that all of the necessary information is explained in a short amount of time. Typically, an explainer video is going to last between one to two minutes. It is of course possible to create one that lasts a little bit longer, but this is not always advised. It really does depend on the amount of information that you have but, in general, it is best to keep your video as short as possible.
They Are Entertaining
Explainer videos need to be entertaining. The same concept can be seen in television advertisements. There have been some fantastic advertisements written and produced in the last few decades. It is important to take this concept and apply it to your explainer video. You will of course need to please a wide range of different people, so make sure that you do not add anything offensive to the video.
Coming up with the perfect explainer video is not an easy task, but it can be done. You need to also ensure that it fits the tone of your website and your business. It also has to appeal to the right kind of customer.