For Small business owners who have just started the SEO campaign , tend to get stuck in the complexity of search engine optimization. Due to this badly implemented and managed SEO campaigns are becoming a common thing.
So, Here are six easy to follow search engine optimization for small businesses that will surely help your business get the required visibility and higher ranking on the world wide web.
Regularly optimize the social media profiles
For achieving an SEO friendly social media profile you should be descriptive by filling out the ‘About’ or ‘Information’ sections. It is vital that you make use of words that describe not just your business but also those terms that anyone in search of your business would utilize. It has been found that the “Category” field of Facebook is overlooked by most of the people though it plays an important role in mobile searches. Also, include links to your business website in your social channels and vice versa.
Build links by making your content shareable
Another easy SEO trick for small business is to have a good website relationship with other website by the way of link building. By having a number of quality websites links to your website you gain more authoritative recognizatoin for your website from Google. This means that you get an increased SERP rank. To achieve such an authority for your website Likes, +1, comments, tweets play an important role. So, if you are are offering engaging content which users want to share then you can make more and more inbound links. However, what should be taken into note is that when we talk about content, it does not mean it has to be complicated but it can be something as simple as even Facebook posts. This helps to enhance the SEO value of your website. You can even attach share tab to every content on your blog or site.
Work on your social media updates
By incorporating pertinent search keywords you can optimize your social content. For giving it an SEO boost you must try and share all your content whether from your website or your social blog. Sharing it from twitter is essential as google indexes it much sooner.
Register with Pinterest
Pinterest is another great tool for SEO where you get to share content and enhance keyword strategy of your website. Those websites that have heavy traffic as well as higher SERP get indexed from Google faster. To increase the visibility of your content you can add keywords in the title of Pinterest board, along with 500 characters of description with keywords an individual pin. By customizing the pin’s link and getting visitors to your website you might get higher rank in a SERP. Another great tip is that when using Pinterest make use of high-resolution images as google likes it.
Have an account on the Google+ Local listing
It has been found that almost 97% of people look for local businesses online. For high ranking in local search engine, you need to optimize your Google+ Local listing or Google Places. Just remember to update your business information including phone number, address, working hours on Facebook and Google+ Local regularly.
Daily spend some time on Google+
For appearing in Google’s SERP, have an Google+ Business Page and fill as many fields as possible in the “About” section, using your business related keywords. Along with this, spend some time daily to share content and utilize customized links feature of Google+ for link building.
With all these tips you are sure to gain the required visibility and ranking for your budding business to reach heights of success.