To start a new business and promote it, in today’s time it is essential to make use of the internet and get into mobile marketing. For this you need to make use of a solid brand logo. A logo is an icon that represents a business, giving it a quick recognition.
Thus, it is important to have an appropriate logo of your business as this will help you get visible recognition instantly in the market and stand out amongst your competitors.
Here are a few factors that you should always follow while creating your business’s logo:-
- The first thing that you need to ensure is that your logo is one of its kind. In order to make a unique logo you must do a proper research as this ensures your brand isn’t similar to other brands in the market. Also, resist from copying any element of an unpopular brand as this can bring down the brand value of your business in the eyes of the customers.
- Additionally, keeping your logo design simple is something you must always remember. This will help you to reach to your target audience easily and quickly. The proof of this is that most of the big brands in the market make use of simple logos, giving an element of clarity in their designs. Compared to complex designs, the simpler ones enable to convey the message cross quickly. At the same time, you must ensure when designing a simple logo design that it does not come across as boring and conservative and should have a striking visual construal to stand out.
- Also, the choice of colors plays an important role in an effective logo design. Colors make a lot of difference in your logo creation. It should be such that it is in harmony with the message inscribed in the logo instead of hampering it. Thus, many times it is crucial to use colors that portray your company as well as appeals your target audience.
- The fonts are an effective tool that must not be missed when logo designing. It should be able to showcase your business or brand and so you should not choose more than two different typefaces in any case as the lesser the typeface the better readability factor for the audience. Also, using caps and certain typeface will help you to emphasize on a certain characteristic, which in turn works to establish your brand.
- Lastly, nothing in this world is permanent and the same rule applies to the logo designs. After you have designed your company’s logo have an element of flexibility so that you can logo design can be changed before appearing in different forms of media like TV, print, etc. It should have the flexibility to be reproduced in numerous colors. Even when it comes to the size the logo should such that it can be printed from small business cards to big multiplex screens.
These are the key factors that help in your company’s effective logo design and if you adhere to these points you will be able to create some of the best logos.
I already prefer wide logos.. with not more than 3 colors, More colors makes logo child art, as a designer I must say these all tips are really works and should consider while creating business logos
Thanks Sonali, Looking forward to next article 🙂