A website is a very important part of any business. It indicates the nature, products and services that is offers to the online community. As such, it acts as a major promotional tool. A website can be thought of as the face of your business on the Internet.
Therefore, it must be designed in an attractive way and promoted as much as possible. One way of doing this is through Search Engine Optimization (SEO).
What is SEO?
This is a series of activities that are performed upon a website so as to make it more popular online. These activities optimize every element of the website and as a result, it ranks higher in the search results. Studies have shown that Internet users mostly click on the first page of results when they are searching for information. They rarely explore the second page of these results. As such, you want your business website to appear on the first page every time. SEO can help a website to not only show up in the first page but also to rank among the top 5 results. Here are some SEO strategies that can assist your website to get here.
Auditing the framework of your website
This is an activity that is performed so as to identify the rate of search traffic as well as online sales. This process is systematic in nature and and examines your website to identify its performance and improve it to increase the output. Auditing can be referred to as a growth hack for SEO purposes. Its main objective is to attract and keep customers on your website.
In this strategy, you can examine the performance of your website. After that, you can come up with goals based on the performance metrics that you discovered. This helps you to come up with a step by step method to increase the profits of your business by tweaking the website.
Performing research through the end user value
There is one online company that uses this technique to grow itself in leaps and bounds.This company is known as Google. Many regard it as a search engine with advertising capability. As a matter of fact, Google is actually a big data company. They collect information from its users and utilize this data to construct a stronger, more robust engine. You can do the same for your website. Collect data about your products and services from the feedback form. After you get it, use the information to curate the content that you will insert in your website to attract new consumers and keep the loyal ones. In the digital world, the opinion of your users is very important. It determines which products or services will get sold most often and succeed. Therefore, heeding their requirements and acting upon them can make your website and your business by extension to become more successful.
Optimize your landing pages
Landing pages are the ones that visitors arrive at when they click on your URL link. A landing page is the first impression that you give your visitors. It should be designed in such a way that it welcomes them. You can have more than one landing page. This is beneficial to you in two main ways:
- You open up more avenues for online traffic to arrive at your website
- You have the opportunity to present more than one first impression of your business to visitors
It is important to note that the landing page and the homepage are two different things. The home page contains information about your business but your landing page introduces your business to the visitors and creates a relationship. To ensure that you get it right, you can include high quality graphics and layouts in your landing page. There are other link-based SEO strategies today such as link building and social media promotion. When you are applying them for your website, remember to use the link of your landing page and not any other page.
Develop your website such that it is dynamic and mobile-friendly
According to SEO Services, people use mobile devices 5 times more to find information online than they do computers. This trend is bound to increase over time. Mobile devices such as smartphones and tablets are convenient to carry around. Therefore, people use them to surf the Internet a lot more than they use computers. One of the activities that people perform online using mobile devices is shopping. In the year 2015, shoppers spent $25 billion to shop online using their mobile devices. Therefore, it is tremendously important to develop your website such that it is mobile device friendly. This is a website that will fit in any mobile device screen and resize the elements for a comfortable viewing experience. Moreover, Google search engine is seeking to demote websites that are not mobile-friendly. Therefore, adjusting your website to perform well in mobile devices is one of the main SEO activities to perform.
Search Engine Optimization (SEO) is a necessary activity for modern websites. It helps to make your website more popular online and have it rank higher in the search results. The strategies above are applied to accomplish this in websites today.
This article is contributed by Selina Jenkins, a renowned and experienced IT expert in the field of using different social media platforms for marketing. She has been involved with SEO services USA in Chicago and is therefore better placed to advice on matters marketing on any online platform.