Mistakes while getting backlink

Backlinks are links on other sites that point back to your website. These backlinks give your site more power and authority in the search engines. But it is not just about links, if the site that is linking to your site has a high Page Rank and is an older, established site, then that site transfers some of its reputation onto your site. Basically, it is better to have one backlink from a strong site than several backlinks from weak sites.

Now coming to the topic usually while backlinking people does some mistakes which can actually hurt your efforts rather than helping.

Creating Links From the Same IP Address.

It is easy to focus all of your link building efforts by placing your articles on the same site. This can definitely increase the PageRank of your site but it will not help much in your Search Engine Ranking Position (SERP). Hence, posting a lots of comments on the same forum or blog may increase your backlinks but it will not help much in your site ranking high on particular keyword. You need to create your backlinks from different sites (i.e different IP Addresses) in order to rank high on Google searching.

Creating Link Wheels

A link wheel is a set of sites or webpages, normally of high PageRank, interlinked in a “wheel” structure all linking to each other in addition to your  main site.

The purpose for this structure is to increase the link juice going to each site/page which, in turn goes back to your site. Because of the way that all of the sites interlink with each other, not only does your main site get more link juice, but the backlinking sites also get link juice. This makes it possible to have more than one of your sites showing up on Google’s 1st page, increasing your chances for a click.  However, this wheel structure is a closed network. This leaves a footprint (It is easy to see that it is just one person creating the link wheel) and Google caught on to the system and it is stopped being as effective as it now.

Choosing the Wrong Anchor Text

The anchor text is the text that you use when creating a link. Many people make the mistake of using the words “click here” as the text for the link that goes to their site. Unfortunately, this does not help the search engines to understand what the site is about. Let look at an example. Try a Google search for the keyword “Download Now” and you will see Apple’s website on Google’s page 1 in the first position. I am sure Apple did not optimize the page for the keyword “Download Now”, but there are millions of links to this page with the anchor text “Download Now”, prompting readers to download QuickTime Hence, using the right keyword in the anchor text is essential in getting your site to rank higher for that keyword.


These are few mistakes that people making all of the time, but there are many more. Subscribe with us to get more updates.